Streaming Wars Reset: The Impact of Bundles, Brands and Business Models on Consumer Purchase Intent

Streaming Wars Reset: The Impact of Bundles, Brands and Business Models on Consumer Purchase Intent

Thursday, October 29, 2020

12:00 PM - 1:00 PM US Eastern
11:00 AM - 12:00 PM US Central
10:00 AM - 11:00 AM US Mountain
9:00 AM - 10:00 AM US Pacific
4:00 PM - 5:00 PM UTC

With all the buzz around the content in today's streaming wars, little attention has been paid to distinguishing motivations and engagement by platform. What role does Original, library and repurposed linear programming play throughout the user engagement lifecycle? And as bundled offerings become more of the norm, (ie. AppleTV+/CBS All Access/Showtime), will this strategy truly expand audiences or merely cannibalize an already crowded field?

This webinar will provide a deep dive into the role and impact of bundles, brands and business models to attract and retain subscribers. We will present the results of 1st party research to understand audience overlap across competitive streaming services and how engagement insights differ by platform. With the growing popularity of bundles, we’ll discuss the potential additive affect and whether that impact is driven by the strength of the brand, the availability of specific types of content, or the willingness to transact and engage with yet another streaming service.

Sponsored by Whip Media Group

About the Speakers

Alex von Krogh

Alex von Krogh is a media industry consumer insights expert who has helped shape data innovation strategies for some of the world’s largest entertainment organizations. The Whip Media Group companies, including Mediamorph, TV Time and TheTVDB, offer a unique, integrated solution that empowers the world’s leading media and entertainment organizations to intelligently deliver, optimize and monetize their content. Prior to joining Whip, Alex spent ten years at Nielsen, most recently serving as Director of Business Development for the Non-Traditional Group in Nielsen’s Watch organization. During his tenure, he managed Nielsen's relationship with companies focused on talent, branded integration, licensing, and marketing to help integrate Nielsen data into their core businesses. Before Nielsen, Alex held leadership positions at Telephia, taking the company from a startup to an established company positioned as the industry standard in mobile measurement. Telephia was acquired by Nielsen in 2007.  A Stanford University alum, he currently resides in Los Angeles.

Carlen Wilutis

Carlen Wilutis is a media, entertainment, and advertising data expert focused on forecasting industry trends to build insights-informed business decisions. Before Whip Media Group, Carlen managed research and analytics within the entertainment tech, media agency, and market research spaces, working alongside clients to leverage the most out of big data and small to drive forward product development, marketing, and content strategy.