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Alex von Krogh is a media industry consumer insights expert who has helped shape data innovation strategies for some of the world’s largest entertainment organizations. The Whip Media Group companies, including Mediamorph, TV Time and TheTVDB, offer a unique, integrated solution that empowers the world’s leading media and entertainment organizations to intelligently deliver, optimize and monetize their content. Prior to joining Whip, Alex spent ten years at Nielsen, most recently serving as Director of Business Development for the Non-Traditional Group in Nielsen’s Watch organization. During his tenure, he managed Nielsen's relationship with companies focused on talent, branded integration, licensing, and marketing to help integrate Nielsen data into their core businesses. Before Nielsen, Alex held leadership positions at Telephia, taking the company from a startup to an established company positioned as the industry standard in mobile measurement. Telephia was acquired by Nielsen in 2007. A Stanford University alum, he currently resides in Los Angeles.
Carlen Wilutis is a media, entertainment, and advertising data expert focused on forecasting industry trends to build insights-informed business decisions. Before Whip Media Group, Carlen managed research and analytics within the entertainment tech, media agency, and market research spaces, working alongside clients to leverage the most out of big data and small to drive forward product development, marketing, and content strategy.